Digital Strategy

By Hun Heang As Google shifts from “10 blue links” to AI-generated answers, a troubling question emerges: Will Cambodian businesses disappear from search results unless they adapt? Here’s how to future-proof your visibility in the age of AI Overviews (formerly SGE). Why This Matters for Cambodia 7 Proven Tactics (Tested in Cambodia) 1. Hijack “People Also Ask” Sections Google’s AI sources 72% of answers from these (Ahrefs study). ✅ Actionable Fix: Case Study:AboutAsia Travel ranks for 15+ Angkor Wat FAQs by structuring content as: Copy <h3>How much is Angkor Wat ticket in 2025?</h3> <p>As of June 2024, fees are: (table with USD/KHR prices)</p> 2. Become a Source for Journalists Google prioritizes content cited by news outlets. ✅ Cambodia-Specific Strategy: Pro Tip:A single backlink from tourismcambodia.org can boost AI visibility by 3X (SEMrush data) 3. Optimize for E-E-A-T Google’s AI demands: ✅ Local Example:Jaya House River Park increased AI mentions by: 4. Schema Markup Cheat Sheet html Copy <script type=”application/ld+json”> { “@context”: “https://schema.org”, “@type”: “Hotel”, “name”: “Rambutan Resort”, “description”: “Award-winning eco-resort in Sihanoukville”, “address”: { “@type”: “PostalAddress”, “streetAddress”: “Street 110”, “addressLocality”: “Phnom Penh” } } </script> Run HTML 5. Voice Search Optimization Cambodians increasingly use: ✅ Fix: 6. Content Freshness Hacks Google’s AI prefers: 7. The Backlink Shortcut Prioritize links from: Case Study:“After Heritage Suites Hotel was featured in a Phnom Penh Post article (2023), their ‘Siem Reap boutique hotel’ FAQ page began appearing in Google’s AI answers.” How to Verify: Labs.google.com/search (SGE preview tool) Search [site:phnompenhpost.com “Heritage Suites”] Check current AI visibility via: Google Search Console (Performance > Search Appearance)